Composable rules
By merchant, by category, by minimum amount, over a period: rules combine and apply to whichever transaction satisfies them.
Cashback
Reward the purchase, not the sign-up
You set the rule — a percentage, a threshold, a merchant, a category — and the amount is credited to the customer's wallet once the eligible transaction clears. No card to stamp, no points to convert.
Automatic credit
As soon as the transaction is eligible, the amount lands on the beneficiary's wallet. No claims to handle, no conversion to explain.
Controlled cost
Caps per customer and per period, an overall campaign budget: the spend is bounded before it is committed, not observed afterwards.
A reward that gets spent where it was earned
Cashback lands on a wallet usable across the same network. It doesn't leave your ecosystem: it funds the next visit instead of being cashed out and forgotten.
Cashback credited
Rule applied : 5% — Food
| Merchant | Purchase | Credited |
|---|---|---|
| Épicerie Bab Doukkala | 240.00 | +12.00 |
| Marché Central | 180.00 | +9.00 |
| Boulangerie Nakhil | 60.00 | +3.00 |
Illustrations. Names and amounts are fictional.
What works shows up immediately
Each credit is tied to its rule and its transaction. You read the real cost of a campaign and the behaviour it triggered, rule by rule.
Gift cardSalma B.
Amount
500.00 MAD
Available balance
320.00 MAD
Valid until
31/12/2027
Illustrations. Names and amounts are fictional.
Putting a rule into production
Define the rule
You describe the trigger — merchant, category, amount — and the reward, as a percentage or a fixed amount.
Bound the budget
You set caps per beneficiary and for the campaign, along with the validity period.
Activate and measure
The rule applies to incoming transactions; you track credits issued and budget consumed.
Where it actually earns its place
Three mechanics cashback makes simple.
Retail
Reviving a category
A boosted percentage on a product family for two weeks, with a per-customer cap and a bounded total budget.
Merchant network
Introducing an affiliate
A reward on the first transaction at a newly affiliated merchant, to get footfall started.
Employee programme
Topping up a benefit
Cashback on everyday spending that adds to the budget already given, without raising the amount distributed.
Questions about cashback
When is the amount credited?
Once the transaction is recognised as eligible by the rule. The delay depends on the merchant confirming the transaction; the credit and its trigger stay linked in the history.
Can several rules stack on one transaction?
Stacking is a configuration choice. You can allow several rules to add up, or keep only one, according to a priority you define.
How do we stop a campaign running away?
Through caps: a maximum per beneficiary and per period, and an overall budget beyond which the rule stops crediting. Both are set before activation.
Can cashback be withdrawn as cash?
It funds a wallet spendable across the network. Withdrawal conditions, if any, depend on how the programme and the wallet type are configured.
Set up Cashback
Tell us the volume, the rhythm and the rules you have in mind. We reply with a costed proposal and a rollout schedule.